Consumers can hit “ignore” on any ad, brand or store experience that isn’t relevant; to grab and keep their attention, manufacturers and retailers need to put the “I” back in retail—and create personal, engaging experiences.
Q2 2018 UAE Radio Audience Measurement Topline Report
Despite a slight decline in reach, engagement with radio remains exceptionally high with 61.2 million hours of radio listened to across all seven emirates in an average week.
The Science Behind What's Next™
The right data can mean the difference between guessing and knowing. Nielsen's data is backed by real science, so you won't have to wonder what's next—you'll know.