25-04-2018
Comments by consumers and store owners on TV, radio, and social media are not enough to truly know what’s in their hearts and minds. As a manufacturer and retailer you need to go beyond the soundbites. A couple of months since the implementation of the Tax Reform Acceleration and Inclusion (TRAIN) Law, it is now time to dig deep into the impact of the law to the ordinary Juan’s shopping and consumption habit—not just on beverages, but on other items in the grocery basket. It is also important to look into how the neighborhood sari-sari store owner, Aling Nena would be making adjustments in her purchase and stocking behavior.