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Press Releases

Precision marketing set to surge in APAC

Asia Pacific is poised for growth in data-driven marketing or precision marketing given the increasing base of two billion online users and expected rise of advertising budgets in the next five to ten years, according to Nielsen's A Digital Giant Awakens report.

Nielsen: Consumer Disloyalty is the New Normal

Disloyalty levels are on the rise among the world’s consumers, with just 8% of people considering themselves to be committed loyalists when it comes to their favourite brands, according to Nielsen's Global Consumer Loyalty.

Nielsen Adds Measurement for YouTube Mobile In-App in Asia-Pacific

Nielsen announced it has expanded advertising measurement on YouTube’s mobile app with Nielsen Digital Ad Ratings to 26 additional markets, including Singapore, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Taiwan and Thailand in Asia-Pacific.

Convenience Channel Hits Record Growth Rates in Southeast Asia

As consumer demand for convenience soars across Southeast Asia, convenience retail channels are experiencing record growth levels, surpassing growth rates in any other retail channe. Nielsen’s What’s Next for Southeast Asia report explores the changing FMCG retail landscape and consumer needs...


For press enquiries about Nielsen’s business, leadership and corporate events (such as quarterly earnings), please contact: [email protected]


For press enquiries about Nielsen’s insights in specific industries or regions of the world, please contact the appropriate Nielsen Communications representative below:

S.E. Asia, N. Asia, PacificDeanie Sultana

AustraliaJackie Helliker

New ZealandBashar Basheer

JapanYuko Mishima

KoreaSonya Cho

IndonesiaMiladinne Lubis

PhilippinesLiza Martija

MalaysiaSonia Gomez

SingaporeSweta Patra

ThailandMatooros Maneeruttanaporn

VietnamMiladinne Lubis

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