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Nielsen Informate Mobile Insights – Volume 2

The Indian smartphone landscape is fast evolving and so is their usage. Nielsen Informate Mobile Insights uncovered interesting evolutionary trends that are setting the tone for the future.

India’s Affluent Consumers Prefer Larger Pack Sizes to Combat Inflation

During inflationary times, more affluent, Indian shoppers prefer larger packs for consumer products rather than seasonal sales in order to economize. These were the findings of a new study by Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.


For press inquiries about Nielsen’s insights, please contact Gillian Mosher.

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