The Indian smartphone landscape is fast evolving and so is their usage. Nielsen Informate Mobile Insights uncovered interesting evolutionary trends that are setting the tone for the future.
During inflationary times, more affluent, Indian shoppers prefer larger packs for consumer products rather than seasonal sales in order to economize. These were the findings of a new study by Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
The heavy advertising by telecom operators in the Indian media have succeeded in increasing consumer awareness about 3G mobile services in the country, according to a study conducted by Nielsen. The study shows that awareness levels in 3G service have risen from 64 percent in November 2010 to 80...
Online conversations in India around Smartphone Operating Systems (OS) show the Android OS is leading consumer discussions pertaining to mobile handset operating systems.
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