Consumers around the world are displaying a growing preference for global brands rather than locally manufactured products.
Streamlining the media planning process, Nielsen’s new media budget forecasting solution is an intuitive, web-based simulation tool that will enable brand marketers to easily evaluate thousands of combinations of marketing allocations and budget options, to make more informed, media planning...
Nielsen has today completed its acquisition of Visual IQ, a leading independent provider of multi-touch attribution modeling of advertising on digital platforms that helps improve ROI for brand marketers.
Nielsen announced it has entered into a definitive agreement to acquire Visual IQ, a leading independent provider of multi-touch attribution modeling of advertising on digital platforms that helps improve ROI for brand marketers.
Nielsen Holdings plc announced today the addition of Guerrino De Luca as a member of the company’s board of directors, effective Oct. 19, 2017. De Luca is a seasoned consumer technology executive with more than 30 years of global experience, and significant expertise in strategy, marketing and...
Nielsen has announced the launch of Nielsen Esports, a new business vertical focused on competitive gaming that will leverage the company’s expertise and leadership in media consumption and valuation.
Global consumer confidence showed signs of continued improvement in the second quarter of 2017, with an index score of 104, which was up three points from quarter four 2016.
Nielsen and the Canadian Country Music Association (CCMA) today announced that Nielsen is serving as the ex-clusive data provider for Canada’s biggest country music awards show by supporting the balloting and selection process of the 2017 nominations with its trusted music data and insights...
vBrand’s advanced machine learning platform will be integrated into the growing Nielsen Sports business for added speed and scale.
Nielsen Music—the industry's leading source for music data and insights—today released its Canadian Mid-Year Report for the six-month period ending June 29, 2017.
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