June YeEun Sung and Oddie Goplan, What is Your Online DNA Makeup?

Why interactive?
Data can mean nothing to an average person without context or benchmarks. In this interactive infographic, we want the viewers to experience the data by comparing their own time spent on the internet against the average person’s time on the internet. The comparison puts the data into perspective, rather than giving a one-way data lesson.


Why DNA?
The internet has become such an integral part of our daily routine. It is almost as though we have an Internet Behavioral Make-up, just like our Genetic Make-up. This idea inspired using the DNA Electrophoresis model.

-June YeEun Sung and Oddie Goplan

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