Nielsen China Launches a Disruptive Big Data Business Solution
Nielsen has launched IntelliGEO, a big data business solution, to allow brands and retailers rapidly understand the market and make efficient decisions. This solution integrates Nielsen’s information on retailing sales and retail stores with other data sources, fully connecting people, goods and stores.
The Belt & Road Initiative Is Creating Opportunity For Chinese Brands In Key High-Growth Markets
Nielsen China’s latest report, Chinese Brands Go Global: Winning with The Belt and Road, identifies The Belt and Road countries of Indonesia, the Philippines, Egypt and Turkey, as high-growth markets with significant opportunity for Chinese brands looking to expand overseas.
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