The “input button,” an often misunderstood piece of remote control real estate, unlocks a wide range of content for consumers with an array of devices, and it’s no longer invisible to audience measurement.

84% of Chinese respondents watch some type of video-on-demand programming. 75% of respondents watch video-on-demand content at least once per week.

The rise of video-on-demand (VOD) programming choices is not only a great benefit to viewers—it also opens more opportunities for advertisers and content creators to reach them.

VOD services are undoubtedly transforming the way audiences consume video, so it’s important to tune in to what’s driving engagement around the world. Our recent online global survey found that while several strong motivating factors will support continued growth, there are a few barriers to be mindful of, too.

VOD is fast becoming a part of daily viewing habits for many around the world, regardless of age. In fact, among the 65% of global respondents who watch any type of VOD programming, more than four-in-10 say they watch at least once a day.

Not long ago, “watching TV” meant sitting in front of the screen in your living room, waiting for a favorite program to come on at a set time. Today, VOD programming options put the viewer in control of what they watch, when they watch and how they watch.

VOD programming allows consumers to watch what they watch, when they watch and how they watch. And today, nearly two-thirds of global respondents (65%) in a Nielsen online survey in 61 countries say they watch some form of VOD programming, which includes long- and short-form content.

Wall Street is concerned that increasing numbers of cable subscribers are cord-cutting and investors are worried that media companies aren’t earning enough from SVOD platforms to compensate. So do the worries have merit?

What’s your go-to device of choice for watching your favorite show? Device proliferation has afforded more choice than ever before, but TV remains the preferred device—and by a wide margin according to global online respondents in Nielsen’s Digital Landscape Survey.

We’re living in a world of 24/7 connectivity. We access content on our own terms, and we like it that way. But while this flexibility can be a benefit to us, it represents a huge challenge for brands and content providers vying for our attention.

The video landscape is in a time of major flux, with digital viewing on the rise, advertisers seeking integrated campaigns and yet TV networks still holding most of the cards. But with the emergence of new technologies—and new measurement capabilities—video advertising is poised for change.

Based on 70 years of watching what consumers experience, and how they buy, how they act and what they do based on their consumption of content, we see a seismic shift coming in the next five years. Nowhere is this more acute than when it comes to television and video consumption.

Whether browsing the news headlines about international news, U.S. politics, or the latest tech gadgets, 111 million Americans visited News websites in September 2013. That’s more than half of the Americans (54%) who were active on the Web.

New streaming devices and services make it easy for consumers to watch as much as they want whenever they want. And according to Nielsen’s 2013 Over-the-Top Video Analysis, viewers are streaming video at a breakneck pace.

While the DVR has become a staple in 50 percent of U.S. homes and has helped changed the way consumers watch video, it’s not the only way consumers can watch on their own terms. Homes without the additional hardware can also watch on their own terms thanks to expanding VOD accessibility.

While the DVR has helped change the way we watch video, it’s not the only way consumers can watch on their own terms. Homes without the additional hardware are just as able to enjoy the experience of watching on their own time and at their own leisure thanks to expanding VOD accessibility.

We often see our favorite books brought to the big screen, but it’s not uncommon to see storylines unfold the other way around—where movies are continued or expanded in books.

A good movie doesn’t end, it becomes a brand. Studios, labels and publishers are continuously looking for ways to leverage the success of a film across other entertainment platforms. So “How does a movie establish itself as a brand powerful enough to warrant direct-to-disc productions?”

A good movie doesn’t end, it becomes a brand. Studios, labels and publishers are continuously looking for ways to leverage the success of a film across other entertainment platforms. So “How does a movie establish itself as a brand powerful enough to translate to a video game?”

When running a number of ad campaigns across various media, it can be challenging to zero in on the big takeaways.

Today’s media environment is pretty chaotic, which makes it tough to stand out and succeed. So what makes a great brand? And who’s going to lead those great brands—both today and tomorrow?

What could be more engaging than what digital and social media are bringing to table? That’s the question that invigorates Pete Blackshaw, global head of digital and social media at Nestle.

Movie trailers are a curious offering. Do viewers like them? Do theater owners want to show them? Some theater owners might even say they’re too long. And with summer blockbusters rolling in, do they get in the way of the main attraction?

In the spectrum of evolving media, nothing is growing faster than the adoption of portable devices and the consumption of content on these devices. At the same time, traditional TV remains vibrant and continues to thrive.

A new case study from Nielsen found that native video advertising proved a successful option in driving brand lift for five leading advertisers.