CONFRONTING WHAT'S NEXT
Challenges are important. Why? Because challenges drive your business forward—so to act with confidence, you need to bring them into focus. But the challenges we’re facing are changing faster than ever. So to plan for today and strategize for tomorrow, you need to redefine your challenges—and face them now.
At Consumer 360®, we’re going to confront what’s next together. We’re going to navigate advertising and business model shifts, analyze the latest ways consumers are shopping and discovering content, learn to power personalized experiences, explore the technologies that are transforming our industry and more. It’s time to turn new challenges into your next opportunities.
For members of the media industry (including national and local television, programmers, online, etc.), please access registration via the email invitation you received or contact your Nielsen representative.
For industries outside of media (including agency, automotive, financial, FMCG, movies, tech/telecom, transportation, travel, restaurants, retail, home improvement and apparel, etc.), .
About us the Venue
Consumer 360 will be hosted at the Marriott Marquis Washington, DC.
Wednesday, June 6
|5:00 PM – 6:30 PM||"The Actors Speak"
Fireside Chat: "Representation"
Ellen McGirt, Senior Editor, Fortune Magazine
Riz Ahmed, Emmy Award Winning Actor and Golden Globe Nominee
Fireside Chat: "Women in Hollywood"
Jane Hanson, Emmy Award Winning Journalist
Molly Ringwald, Actor, Author and Activist
|6:30 PM – 7:30 PM||Welcome & Cocktail Reception|
THURSDAY, JUNE 7
|7:00 AM – 8:15 AM||Breakfast|
|7:00 AM – 8:15 AM||Product Expo|
|8:30 AM – 12:30 PM||General Session
Megan Clarken, President, Watch, Nielsen
One Size Does Not Fit All: How Shifting Demographics are Changing Your Business
Panel Moderator: Nita Song, President and Chief Momentum Officer, IW Group, Inc.
Edwin Wong, SVP of Research and Insights, Buzzfeed
Grant Schneider, Chief Strategy Officer, GLAAD
Lia Silkworth, SVP of Insights and Consumer Development, Telemundo
Maya Peterson, Director, Creative Strategy, Viacom Velocity
----- break -----
Special Keynote Conversation
Dave Morgan, CEO and Founder, Simulmedia
Marcien Jenckes, President, Advertising, Comcast
The Revolution May Not Be Televised: How to Reach Consumers and Build Loyalty in the Age of Fragmentation
Panel Moderator: James Cooper, Editorial Director, AdWeek
Ali Rana, Global Head of Measurement and Insight, Snap Inc.
Kavita Vazirani, EVP of Strategic Insights and Analytics, NBCUniversal
Peter McGuinness, Chief Marketing and Commercial Officer, Chobani
Radha Subramanyam, EVP, Chief Research and Analytics Officer, CBS Television Network
Ravi Dhar, George Rogers Clarke Professor and Director, Yale Center for Customer Insights
Guest Keynote: "The Power of Purpose"
Jonathan Mildenhall, Co-Founder and CEO, TwentyFirstCenturyBrand and Former CMO, Airbnb
|12:30 PM – 1:45 PM||Lunch||12:30 PM – 1:45 PM||Network of Executive Women’s Affinity Luncheon||12:30 PM – 6:00 PM||Product Expo||2:00 PM – 5:30 PM||Breakout Sessions||7:00 PM – 10:00 PM||Dinner and Entertainment
Friday, June 8
|7:00 AM – 8:15 AM||Breakfast|
|7:00 AM – 8:15 AM||Product Expo|
|8:30 AM – 12:00 PM||General Session
Keeping Up with the Jetsons: What’s Next in AI, Machine Learning & Data Management
Mini Keynote: Rajen Sheth, Senior Director of Product Management (AI), Google Cloud
Panel Moderator: Brian Stempeck, Chief Client Officer, The Trade Desk
Damian Garbaccio, EVP of Advertiser Direct and Marketing Cloud, Nielsen
Jack Smith, Chief Product Officer, GroupM, North America
Mark Simpson, VP, Offering Management, Watson Marketing, IBM
Rajen Sheth, Senior Director of Product Management (AI), Google Cloud
----- break -----
What’s Next for Media Measurement
Brad Smallwood, VP of Marketing Science, Facebook
David Poltrack, Chief Research Officer, CBS Corporation, President, CBS Vision
Jacob Weisberg, Chairman and Editor-in-Chief, The Slate Group
What’s Next for Advertisers
Deanie Elsner, President, U.S. Snacks, Kellogg Company
Programming and Advertising Business Models for the Next Five Years
Panel Moderator: Kris Magel, Advertising Agency Leader
Jason Brown, VP, Head of National Sales, AT&T AdWorks
Marc DeBevoise, President and COO, CBS Interactive
Peter Naylor, SVP and Head of Advertising Sales, Hulu
Tara Walpert Levy, VP of Agency and Media Solutions, Google
Closing Keynote: "A New Norm"
Carolyn Everson, VP of Global Marketing Solutions, Facebook
|12:00 PM||Conference Concludes|
*Agenda subject to change. For current descriptions, participants, timing and other updates, please continue to visit this website.
As computing and technology advance, what was once science fiction is now real—everything from discovering a song name to ordering laundry detergent can be done instantaneously. With the connected home and car becoming reality and voice as a viable user interface, how do these new technologies impact the consumer experience? Hear (and see) the latest advances from leading machine learning and artificial intelligence experts.
With consumer demographics becoming more diverse, how can companies continue to build loyalty across content, platforms, brands and retailers? How does the multicultural market affect your product or content development? In this session, noted industry thought leaders will address why multicultural strategies are essential to remaining competitive and how understanding multicultural consumers can help you win.
With creators as the new spokespersons and six second ads as the new normal, the future of media we’ve long imagined is here. As the lines between TV and digital blur and the ways to connect with consumers evolve, what are the conversations that the advertising industry needs to have next? In this session, we’ll bring together the President of Nielsen’s Watch business, Megan Clarken, and leaders from some of the largest global media buyers and sellers to share how modern consumption habits, shifting advertising models and reimagined business structures are setting the scene for a new media landscape, as well as to discuss strategies for navigating the way ahead.
The competitive landscape is expanding and blurring lines as companies compete for consumers’ time and wallets, making it crucial to understand the impact of these shifts and trends on your business in 2018 and beyond. Nielsen’s latest research will break down key market trends across media and retail consumption, demographic shifts and the new technologies that are transforming our industries.
While TV is still essential to brand awareness, media and retail fragmentation plus a tidal wave of data has created opportunities for newer brands, companies and content providers to reach their ideal consumers. From direct-to-consumer brands advertising via social media to subscription-based platforms that eliminate advertising to new brands successfully challenging global stalwarts, this session will look at brand building from the disrupters’ point of view.
You spoke, we listened. This year, the Consumer 360 breakout sessions will focus on your specific needs, with content tailored to what's most important to you and your business.
For buyers and sellers seeking to connect with consumers through increasingly tailored messages and channels, advanced audience buying has risen to the forefront of the industry conversation. As advertisers navigate this new viewpoint, what should they know to help separate the facts from the hype? In this panel, leading industry players will weigh in on addressable advertising and what’s ahead in this space.
With media companies taking increasingly diverse approaches to reaching the consumer, having data and measurement that reflect adapting business strategies is more important than ever. In this session, broadcast, studio and digital clients will share how they are using the Nielsen Total Audience framework to showcase their audiences to advertisers, as well as the strengths of the business models to investors.
With media and entertainment conglomerates announcing their plans to introduce their own subscription-based video-on-demand offerings, the industry is poised to see more content owners reasserting their roles as direct-to-consumer brands in the over-the-top (OTT) video landscape. In this discussion, we’ll explore what will this mean for audiences, advertisers and agencies, as well as how their will role change in the next evolution of the streaming landscape.
Improving the ROI and effectiveness of your marketing messaging is critical in today’s hyper-competitive media landscape. A simplistic digital attribution solution will only provide you with a limited view of a consumer’s digital path to conversion.
To see the bigger picture, you need the ability to measure digital impressions and use advanced methods to attribute value at granular levels—offering you flexibility in planning, activating and ultimately attaining success.
How are leading companies using attribution to drive efficiency and scale? Join this session to hear real-world examples of how companies are increasing media efficiency and eliminating waste by delivering the right message to the right consumer at the right time.
What are the best strategies and tactics for building brands? Should you focus on increasing penetration or drive return on ad spend? Who should you target to achieve these goals and does this change over time? To gain a nuanced understanding of how to build brands, Nielsen Catalina Solutions, Nielsen and The Ehrenberg-Bass Institute have brought together a research consortium made up of 10 advertisers and five media companies to analyze 3.5 years of data from 50 brands. For the first time, we will have a holistic understanding, using single-source data, of which buyers are responding to advertising, and how, over time. This session will include a presentation of initial study results and a discussion with the researchers.
With the growth of audio consumption across radio, podcast and streaming platforms through mobile devices, connected cars and voice-activated speakers, FMCG advertisers are increasingly giving audio a distinctive and vital role in their marketing campaigns. What do marketers need to know about including audio formats into their cross-platform planning, and how can they take advantage of the increased adoption of this evolving technology? In this session, Nielsen will share insights on what happens when marketers add audio to their TV campaigns to connect with consumers.
Attention is at the forefront of the industry's evolving standards for measuring and valuing content and advertising. But what exactly do we mean when we talk about attention? What role should it play in cross-platform measurement? What are the implications of attention measurement for advertisers and publishers? Join industry experts for a lively discussion about these questions and how they are transforming media advertising.
This year, Consumer 360 attendees have exclusive access to a product playground exploring the latest and greatest tools for managing business performance. Based on your feedback, we're providing dedicated breakout time for you to browse live demonstrations and have conversations with Nielsen experts who will be on-hand to answer any questions you have about "what's next."
En Vogue - Rhona Bennett, Terry Ellis and Cindy Herron-Braggs
“That which is timeless is also the most timely.” ― Joseph Pearce
Timeless! That’s what comes to mind the moment the resonant voices of pour through the airwaves. With their new single, “Rocket,” steadily pushing its way onto radio playlists across the country, the ladies are poised for more chart-topping success with the global release of their “Electric Café” album on Entertainment One Music.
With leaders and experts across industries gathering together, Consumer 360 provides many opportunities to spark conversation, make connections and share best practices. Not only is this a great way to meet new people, but it's also a place to reconnect and deepen your current relationships.
Network of Executive Women's Affinity Luncheon
Connect with peers during this unique networking luncheon. Join discussions tackling what’s next—from the future of digital/technology in our work and anticipating trends to leading future teams, making personal and professional transitions and navigating through organizational change. You’ll have the chance to meet people like you and share common challenges, as well as solutions, in frank and robust conversation. Get fresh insights on your own life and career, develop actionable steps to carry with you and make lasting connections with other Consumer 360 attendees.
Previous Consumer 360 Attendees
Interested in who you might meet at this year’s event? Below is a snapshot of previous Consumer 360 Media attendees.
ADF Foods, Ltd.
Ainsworth Pet Nutrition
AMC Networks | WE tv & IFC
Association of Canadian Advertisers
Beasley Media Group
Business in the Public Interest
Carl Buddig & Company
CBS Sports Network
Church & Dwight
Dole Foods Company
El Rey Network
Entravision Communications Corp.
FOX Broadcasting Co.
FOX News Digital
FOX Sports Media Group
Game Show Network
Graham Media Group
INSP, br> Integral Ad Science
Jiangsu Broadcasting Corp.
Katz Media Group
KMCC Las Vegas
Major League Soccer
MGM & Epix
National Geographic Channels
Nature's Bounty Co.
NBCUniversal Owned Television Stations
Outdoor Sportsman Group
POP Media Group
Raycom Media, Inc.
Reynolds Consumer Products
RISE mc : Media Consultant
Scripps Networks Interactive
Sinclair Broadcast Group
Sinclair Broadcast Group - Las Vegas
Sony Pictures Television, Inc.
Starz Entertainment, br> TEGNA
The CW Television Network
The Nature's Bounty Company
TRAC Media Services
Turner Broadcasting System, Inc.
Turner Broadcasting Systems INC- Adult Swim
Ultimate Fighting Championship
Viacom Media Networks
Video Advertising Bureau
Whole Foods Market
Zenith Media Services, Inc.