No Matter What Change Looks Like, Know Your Next Move.
Webinar: Incrementality through innovation
Did you know that 80% of all innovations are not incremental to either their parent brand or the category and 25% of new products actually shrink the brand franchise when they are launched? So, how can you increase the incremental impact of your innovations?
The majority of Swiss say they are financially better off than they were 5 years ago
Despite current economic conditions, the Swiss estimate their personal financial situation better than they did five years ago (2013). 35 percent and thus a large proportion of Swiss state that their financial situation improved between 2013 and 2018.
June 26: Swiss Client Brunch
Do you have the right pricing and promotion strategy? We cordially invite you to our Swiss Client Brunch to get current findings and trends in the field of price and promotion and to discuss your current challenges with our experts.