At Nielsen, we strive to provide the most complete understanding of what consumers watch and buy, and Nielsen’s Consumer Neuroscience team is looking for people like you to participate in a paid market research study! This new and innovative field uses academic neuroscience principles to study marketing and advertising content. For a closer look at what you can expect with our studies, continue reading below!
"I will definitely be doing it again...45 minutes of my time to watch a commercial. It was fun and interesting."
- Leah Lynch, Boston Neuro Lab Participant
You are eligible to participate in our studies once every 3 to 6 months and will be invited to come back if you qualify for a current study. To check when you last participated with us, please feel free to reach out via phone or email. All new study opportunities are posted on and .
Upon completion of the study, you will be paid $75 (or the amount stated in your confirmation email) in the form of a pre-paid Visa gift card. Prepaid visa gift cards are activated after study completion and can be used right away, similar to a debit card. Please note that transportation and parking fees are included in this compensation amount, and we are unable to offer further reimbursement.
, and if you qualify for a study, someone will contact you to schedule an appointment.
Study sessions are typically 45 minutes to 1 hour in length. It’s important that all participants arrive 15 minutes early to sign in, complete participant paperwork, and perform some simple visual/colorblindness exercises.
Please note, if participants arrive 15 minutes past their scheduled appointment time, we cannot guarantee full study participation and compensation.
During the study session, participants will be asked to wear an EEG cap (similar to a swim cap), into which a small amount of leave-in conditioner is applied before snapping in the EEG sensors. Participants will be guided throughout this process by one of our research assistants and will be asked to watch a study presentation while wearing the cap and sensors. The cap and sensors are completely safe and passively pick up your response to the marketing content shown. Participants are expected to pay close attention to the presentation with minimal movement and perform a simple activity using a keypad.
Taking public Transportation:
Taking Public Transportation is highly recommended because traffic can be unpredictable getting to the North End. Take either the Green or Orange line to the North Station stop. From North Station exit to Causeway St and walk down Causeway St towards Zakim Bridge. Cross the street at Equal Exchange Café and turn right onto Medford St. Walk up Medford St almost to the end of the block and the entrance to 98 N Washington will be on your right. Ward 8 restaurant is directly next door. Take the elevator up to Floor 2, the lab is at the end of the hall.
Driving from the North:
Anticipate traffic! Take I93 south to exit 26A Leverett circle Cambridge. Follow the signs towards North Station. Make a right at the next set of lights onto Nashua St, follow Nashua St to the end and turn left onto Lomasney Way. Go one block and turn left onto Causeway St. North Station and the TD Bank North Garden will be on your left. Turn right onto N Washington St, Go one block and take a sharp right on Medford St. The entrance to 98 N Washington is immediately on your left next to Ward 8 restaurant. Take the elevator up to Floor 2, the lab is at the end of the hall.
Driving from the South:
Anticipate traffic! Take I95 North to I93 North to Boston, enter 93 North tunnel. Take exit 23 Government Center after exiting stay in the right lane and follow signs for the North End. You will be on Cross St. Follow Cross St. to N Washington St. Turn left onto Medford Street (One Way) at the set of lights. Ward 8 restaurant is on the corner of Medford Street. The entrance to 98 N Washington is immediately on your left. Take the elevator up to Floor 2, the lab is at the end of the hall.
Remember that public parking is very limited near our lab, and take this into consideration as you plan time allotted for your trip here. There are a few meter parking spaces on Medford St. and N. Washington St, and parking garages at TD Bank North Garden and Government Center near Haymarket T Station.
Please note that transportation and parking fees are considered part of your compensation, and we are unable to offer further reimbursement.
Please note that our company is certified by an independent review board (IRB) and we abide by its guidelines. IRB certification signals that the research has been through rigorous review by a panel of independent researchers to insure that participant rights are safeguarded. All information gathered throughout the process is kept strictly confidential.