We are happy to announce that Ashish Naidu is the Fan Favorite winner of the Nielsen Data Visualization Contest. Congratulations to Ashish, who received the most votes for his visualization and congratulations again to Dustin Poh as the Judge's Choice winner. Thanks again to all the Finalists and participants for making our contest a success!

Nielsen launched a data visualization contest in the hope of further exploring the intersection of art and science—and we were amazed by the response, from downloads, to entries, from social media conversations and debates, to shares. For this contest, we made data available from State of the Media: Social Media Report (data from 2011) and Consumer Usage Report (data from 2011).


The judges—Matt Anchin, SVP Global Communications; Ana Mackay-Sim, Global Creative Director; Eric Solomon, SVP Product Leadership; Evelina Simanonyte, Knowledge Manager Media And Advertising Analytics—found the entries to be diverse in their interpretation of the data and were impressed by the quality of the entries.

They are pleased to announce the Judge’s Choice winner of the Nielsen Data Visualization Contest: Dustin Poh and his interpretation of "data showing the exponential growth in consumers’ thirst of media and social networking".

Judges' Choice Winner

Dustin Poh, Media and Data Consumption in 2011

"What I saw was a lot of data showing the exponential growth in consumers thirst of media and social networking."

Download: .pdf | high res .png


For our selected Finalist entries, the final judge is you!

We’re now inviting you and any and all data visualization enthusiasts (regardless of geographic location) to vote for your favorite from the five Finalists entries and help us determine the Fan Favorite winner. So vote for your favorite entry today, and rally for your favorite entry to win.  Voting closes on May 21, 2012 at 5pm ET.


The "Judge's Choice" and "Fan Favorite" winning entries will each receive:

  • Two thousand dollars ($2000.00 USD) made payable in the form of two (2) one-thousand dollar ($1,000.00) American Express® Rewards Cards.
  • Two (2) personal wearable technology measurement devices (e.g. Fitbit).
  • Winning entry will be featured (digitally or in printed form) at event in June 2012.
  • Winning entry will be featured in a Nielsen Wire article and an interview blog post on NMIncite.com.

Please send any questions or comments to [email protected].

Voting is now closed.

Voting ended at 5pm ET, May 21. Thank you for your response!

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