Solutions

Break through the Clutter

In today’s environment of media fragmentation, digital explosion, ad avoidance, and increasing budget pressures, our clients are more determined than ever to better understand their consumers’ visual attention and emotional reactions to advertising. That means, for their messaging to be effective, it has to be engaging. And in today’s oversaturated world, that’s a tall order. Because it’s so difficult, it’s important to pinpoint exactly what aspects of your marketing materials are (and aren’t) working. No moment is more crucial than the one in which a decision is made.

So what kind of advertising appeals to your consumer’s emotions in a way that motivates their purchase behaviour? We can help you to understand consumers’ conscious and unconscious responses to advertising. Let’s discover together what they are thinking that even they can’t tell you.

Interested in learning more?

How We Do It

Unlock big answers by fusing market research with science.

Hone in on your most valuable consumers.

CONSUMER PANEL SERVICES

Our panels help you identify the “who” as well as the “why” and the “what” behind consumer purchases.

NIELSEN CATALINA SOLUTIONS

Data from more than 60 million households provides a comprehensive, single-source view of the impact your advertising is having on sales.

PRECISION MARKETING

Raise your marketing efficiency by identifying, understanding, and locating your best consumers where they live and shop.

Unlock big answers by fusing market research with science.

Find the right solution for your business

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