We study consumers in more than 100 countries to give you the most complete view of trends and habits worldwide.
Global Economic Conditions and the Consumer Product Landscape Are on Solid Footing at the Start of 2018
From a global perspective, prospects for the remainder of the year appear largely positive.
The Six-Point Checklist for Successful DMP Engagement
If you’re serious about data-driven, addressable marketing, investing in a Data Management Platform (DMP) is one of the smartest choices you can make.
The Science Behind What's Next™
The right data can mean the difference between guessing and knowing. Nielsen's data is backed by real science, so you won't have to wonder what's next—you'll know.