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Press Releases

Nielsen: Consumer Disloyalty is the New Normal

Disloyalty levels are on the rise among the world’s consumers, with just 8% of people considering themselves to be committed loyalists when it comes to their favourite brands, according to Nielsen's Global Consumer Loyalty.

Nielsen Launches Global Measurement for YouTube Mobile App

Now available in 34 markets, this service builds on Nielsen’s current measurement coverage of YouTube ads on desktop and mobile web browsers to provide marketers independent and comprehensive cross-device measurement of advertising audiences on YouTube across computer and mobile devices....

Yellow Vest Protests in France Continue to Impact Supermarket Sales

In France, “Yellow Vest” protests sparked by economic concerns continue to hit retail sales. The most recent demonstrations on Saturday, Dec. 8, 2018, resulted in an average 16% drop in the sales of consumer goods across the country compared to previous Saturdays.

Press Contacts

For press inquiries about Nielsen’s business, leadership and corporate events (such as quarterly earnings), please contact:
c[email protected]

For Press inquiries about Nielsen’s insights for the Europe region, please contact the Nielsen Europe Communications representative below:

Europe:Samantha Rovatti

Global Television Audience Measurement (Television Audience Measurement outside of the United States): Sonya Ford

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