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Press Releases

75% OF Mainland Tourists Claim Shopping For Self as Key Purchasing Purpose

Mainland visitors become more complex and diverse in recent years. Recommendations from friends and social networks are most popular for information collection. Hong Kong – The number of Mainland China tourists visiting Hong Kong totaled nearly 33.5 million as of October 2013, representing...

Hong Kong Consumer Confidence Held Steady in Q3 2013

Consumer confidence index in Hong Kong remained at 106 in Q3 2013, just one point lower than Q2 2013, and an increase of seventeen points from Q3 2012, according to consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy....

Earned Advertising Remains Most Credible Among Consumers

Hong Kong – Eighty-three percent of consumers in Hong Kong say they trust word-of-mouth recommendations from friends and family, a form of earned media, above all other sources of advertising, according to a new study from Nielsen, a leading global provider of information and insights into...

Hong Kong Consumer Confidence Remains Strong in Q2 2013

Strong Growth in Mainland Tourists, Retail Sales Generate High Consumer Confidence Hong Kong – Consumer confidence index in Hong Kong remained at 107 in Q2 2013, just one point lower than Q1 2013, and an increase of three points from Q2 2012, according to consumer confidence findings from...

Nielsen Announces Senior Appointment in Hong Kong

Yvonne Lum Appointed Vice President, Consumer Research, Hong Kong Hong Kong – Nielsen today announced the appointment of Yvonne Lum to the position of Vice President, Consumer Research, Hong Kong. Yvonne was promoted to her new role from her previous position as Director, Consumer Research,...

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Nielsen Hong Kong: Cheryl Wen

For press enquiries about Nielsen’s insights in specific industries or regions of the world, please contact the appropriate Nielsen Communications representative below:

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