Date: Thursday, 4 December 2014
Speakers: Thurein Nyein, Nielsen and Sagar Phadke, Nielsen
Myanmar is primed for business expansion with a population of 51.4 million first-time consumers and, according to the IMF, forecast GDP growth of 8.5% this year – one of the fastest growth rates in the world. Amid these opportunities, how can global giants and regional brands win the hearts, minds and wallets of Myanmar consumers?
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