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Out-Of-Home Media as Marketing Strategy

More than two thirds (67%) of consumers spend 4 hours and 33 minutes outside home on weekdays. In the Jabodetabek area the time is even higher, where consumer spends an average of 4 hours 45 minutes. When doing activities outside the home, the average consumer spends 1 hour and 18 minutes on the...

Precision marketing set to surge in APAC

Asia Pacific is poised for growth in data-driven marketing or precision marketing given the increasing base of two billion online users and expected rise of advertising budgets in the next five to ten years, according to Nielsen's A Digital Giant Awakens report.

Nielsen Launches Global Measurement for YouTube Mobile App

Now available in 34 markets, this service builds on Nielsen’s current measurement coverage of YouTube ads on desktop and mobile web browsers to provide marketers independent and comprehensive cross-device measurement of advertising audiences on YouTube across computer and mobile devices....

Konsumen Indonesia Masih Optimistis

Media contact: Mila Lubis, Tel: +62 855 108 2304, Email: [email protected] Lebih banyak konsumen online berpendapat bahwa negara tidak berada dalam keadaan resesi ekonomi. Jakarta, 3 Juni 2019  – The Conference Board® GlobalConsumer Confidence™ Survey, in collaboration with...

Indonesian Consumers are Still Optimistic

Media contact: Mila Lubis, Phone: +62 8551082304, Email: [email protected] More Indonesian online consumers think that the country is not in an economic recession. Jakarta, June 3, 2019  – The Conference Board® GlobalConsumer Confidence ™ Survey, in collaboration with Nielsen,...
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