Solutions

Connect with your consumers the right way

Consumers are connecting and interacting with media and brands in more sophisticated and engaging ways than ever before. It’s our job to help you understand, down to the last eyelash, who your most valuable consumers are and how they behave.

Consumers can seem fickle and contrary, but when you have the right information they’re actually pretty predictable. We make it our business to measure and understand them from every angle, then give you the tools and insights to make informed decisions. When you know all that we do about your consumers, you can take action that grows your business.

For every action your consumers take – making a purchase, watching an advertisement, browsing a store, surfing the internet, engaging in social media – there are an infinite number of data points. Our unique ability to bring multiple sources together means you’ll spend less time harmonizing data and more time putting the consumer insights to use.

Whether you need to know about current or potential consumers, we have the measurements, solutions and methodologies to help. Tailored to align with your business objectives, our consumer insights solutions put data into perspective so you can understand what you’re doing right and where and how to improve.

Interested in learning more?

How We Do It

Develop strong, lasting customer relationships.

We can help you build a stand-out brand.

CONSUMER PANEL SERVICES

Our panels help you identify the “who” as well as the “why” and the “what” behind consumer purchases.

NIELSEN CATALINA SOLUTIONS

Data from more than 60 million households provides a comprehensive, single-source view of the impact your advertising is having on sales.

PRECISION MARKETING

Raise your marketing efficiency by identifying, understanding, and locating your best consumers where they live and shop.

Find the right solution for your business

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