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Nielsen’s ‘Three R’ framework to Rev-Up India’s Marketing Mix

Using Reach, Resonance and Reaction Strategies to adopt amidst ever changing market in India Indian media and retail markets are rapidly evolving—marked by increasing media fragmentation, the spread of advanced mobile devices, higher connectivity, and huge growth in product options at retail...

Industry Veteran Mitch Barns To Be Nielsen’s Next Chief Executive Officer

David Calhoun to assume role of Executive Chairman New York – Nov. 6, 2013 – Nielsen Holdings N.V. (NYSE: NLSN), a leading global provider of information and insights into what consumers watch and buy, today announced that effective Jan. 1, 2014, Dwight M. (“Mitch”) Barns will succeed David...

Nielsen Vice Chair Susan D. Whiting to Retire

NEW YORK – Oct. 1, 2013 – Nielsen Holdings N.V. (NYSE: NLSN), a leading global provider of information and insights into what consumers watch and buy, today announced that Vice Chair Susan D. Whiting has decided to retire at end of this calendar year after a 35 year career with the company....

Nielsen Acquires Arbitron

NEW YORK – Sept. 30, 2013 – Nielsen Holdings N.V. (NYSE: NLSN), a leading global provider of information and insights into what consumers watch and buy, today announced that it has successfully completed its acquisition of Arbitron Inc., an international media and marketing research firm....

Nielsen Gains Regulatory Approval to Acquire Arbitron

NEW YORK – Sept. 20, 2013 – Nielsen Holdings N.V. (NYSE: NLSN), a leading global provider of information and insights into what consumers watch and buy, today announced that it has reached an agreement with the Federal Trade Commission (FTC) to gain clearance for its proposed acquisition of...

Media Contacts

INDIA
Ashish Agarwal

CORPORATE
(Nielsen’s Business, Leadership & Corporate Events)
[email protected]

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