Solutions

WHAT WORKS? WHAT Doesn’t?

Today’s consumer is bombarded by an avalanche of advertising messages. They’re making purchasing decisions based on this flood of information delivered via new and ever-present vehicles. Your job is to create and deliver an effective message that doesn’t get lost in the noise. We know how to help.

Our rich analytics lead to marketing insights that help you limit waste, as well as increase revenue. We’ll help you identify relevant messages and the media most likely to trigger purchases by your consumers.

Our job is to help you connect the right message to the right consumers, using the most effective platform. We do it every day.

Interested in learning more?

How We Do It

Unlock big answers by fusing market research with science.

Increase marketing efficiency by understanding the most effective marketing mix elements.

NIELSEN CATALINA SOLUTIONS

Data from more than 60 million households provides a comprehensive, single-source view of the impact your advertising is having on sales.

PRECISION MARKETING

Raise your marketing efficiency by identifying, understanding, and locating your best consumers where they live and shop.

Find the right solution for your business

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