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NIELSEN UAE AWARDED DUBAI CHAMBER CSR LABEL

DUBAI, 1 July 2014 – Nielsen, a leading global provider of information and insights into what consumers watch and buy, announced today that it has been awarded with the prestigious CSR Label from the Dubai Chamber of Commerce and Industry based on Nielsen’s continuing efforts towards corporate...

SMARTPHONES DOMINATE THE KSA MOBILE MARKET

Recommendation drives Smartphone Purchases RIYADH / JEDDAH,  June 24th 2014 – Smartphone adoption and its influence in the lives of people, continues to grow at an exponential rate. In Saudi Arabia, a staggering 67 percent of the population above 16 years use a smartphone according to a recent...

Decoding the UAE Smartphone Usage

UAE Smartphone Users Are Totally Integrating Them Into Their Everyday Behaviour DUBAI – June 17, 2014 – Smartphones have become central to consumer’s lives and are an inseparable twin for most. With 78 percent of people in the UAE owning at least one smartphone, the country has easily one of...

EMBRACING UNCERTAINTY – ARAB YOUTH DRIVEN BY MAKING THE MOST OF TODAY

DUBAI – June 10, 2014 – Uncertainty about the future is a key concern for many Arab Youths today, affecting forty-one percent of young Egyptian’s and thirty percent of young Saudi’s, according to a new study “imagine Youth” from Nielsen, a leading global provider of information and...

Global Consumers Embrace the Share Economy

68% of Global Survey Respondents Willing to Share or Rent Personal Items; Two-Thirds Likely to Use Products and Services from Others Asia-Pacific Respondents Most Receptive to Share Communities; 81% Likely to Rent Items from Others NEW YORK – May 28, 2014 – Sixty-eight percent of global online...

GLOBAL CONSUMER CONFIDENCE REACHES PRE-RECESSION LEVELS

Global and U.S. Consumer Confidence at Highest Levels Since 2007 Consumer Confidence Remains Flat in China; Increases in Europe NEW YORK – Global consumer confidence returned to pre-recession levels with an index of 96 in the first quarter of 2014—the highest score since Q1 2007, according to...

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