Consumers can hit “ignore” on any ad, brand or store experience that isn’t relevant; to grab and keep their attention, manufacturers and retailers need to put the “I” back in retail—and create personal, engaging experiences.
The Quest for Convenience
No matter where or for whom, at its essence, convenience has three core attributes: ease, utility and simplicity.
The Science Behind What's Next™
The right data can mean the difference between guessing and knowing. Nielsen's data is backed by real science, so you won't have to wonder what's next—you'll know.