Consumers can hit “ignore” on any ad, brand or store experience that isn’t relevant; to grab and keep their attention, manufacturers and retailers need to put the “I” back in retail—and create personal, engaging experiences.
Future Opportunities in FMCG E-commerce
This report looks at the changing FMCG e-commerce landscape, influenced by foundational, macro-economic, social and supply growth drivers.
The Science Behind What's Next™
The right data can mean the difference between guessing and knowing. Nielsen's data is backed by real science, so you won't have to wonder what's next—you'll know.