We study consumers in more than 100 countries to give you the most complete view of trends and habits worldwide.
News Center is our digital hub for news, perspectives from our thought leaders and updates about the company. There’s a lot to learn about Nielsen directly from Nielsen.
The Quest For Convenience
Convenience isn’t just about store formats, products, packaging, or the latest technologies. Rather, it’s about every encounter, interaction and action that can help fulfill consumers’ growing demand for efficiency.
The Science Behind What’s Next™
The right data can mean the difference between guessing and knowing. Nielsen's data is backed by real science, so you won't have to wonder what's next – you’ll know.