In our world today, consumers live an increasingly “hyper-connected, hyper-life” - they are more stretched than ever before and are striving to repurpose their time and effort, searching for simpler, easier, more pleasant and purposeful ways of living… including shopping.
The seventh Nielsen Africa Prospects report highlights shifting country priorities and sources of potential, with multi-dimensional, comparative indicators. The report also includes a special feature on business priorities across Sub-Saharan Africa for the upcoming year.
Three factors form the foundation of a successful ad campaign: Reach, resonance and reaction. Reach the right audience, and ensure your advertising resonates positively so you can generate the desired reaction. Simple–right? Wrong.