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Nielsen Twitter TV Ratings To Expand Internationally

Nielsen’s Twitter TV Solutions Will be Available in Italy in 2014 New York – Dec. 9, 2013 – Nielsen, a global information and measurement company, today announced plans to bring its Twitter TV solutions to Italy in fall 2014. Already used in the U.S. by more than 70 clients, Nielsen’s...

Industry Veteran Mitch Barns To Be Nielsen’s Next Chief Executive Officer

David Calhoun to assume role of Executive Chairman New York – Nov. 6, 2013 – Nielsen Holdings N.V. (NYSE: NLSN), a leading global provider of information and insights into what consumers watch and buy, today announced that effective Jan. 1, 2014, Dwight M. (“Mitch”) Barns will succeed David...

ANA and Nielsen Study Reveals Multi-Screen Advertising to Rise Dramatically

New York – Oct. 31, 2013 – Media spend attributed to multi-screen advertising campaigns is expected to grow from 20 percent of budgets today to 50 percent in the next three years, according to a new study by ANA (Association of National Advertisers) and Nielsen conducted among client-side...

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