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Taiwan FMCG Market Slightly Declined 0.6% though Consumer Confidence Up 3 Points to 79

Taiwan consumer confidence index increased 3 points to 79 in Q3 because of all factors, including job prospects, the state of personal finances, and good time to buy needed items all show an increase of 3 to 4 percentage points.

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ONLINE FMCG SALES GROWING 4X FASTER THAN OFFLINE

The Nielsen Future Opportunities in FMCG E-commerce Report, which examines the current growth drivers of FMCG e-commerce in 34 markets, estimates total global sales will reach as high as US$400 billion by 2022.

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Шеремет Юрий Витальевич