Press Releases
Nielsen Expands Global Sports Business by Acquiring Repucom Africa from TransAfrica Media
Nielsen today announced that Nielsen Sports will expand its footprint in Africa with the acquisition of Repucom Africa, operated by TransAfrica Media. Repucom Africa was a licensee of Nielsen Sports and has been trading as Nielsen Sports South Africa.
Africa’s Rebound Demands Bolder Strategies Than Ever Before
Manufacturers and retailers seeking to stay one step ahead in Africa’s complex markets need to move beyond ‘business as usual’ - they simply cannot keep doing the same things and expecting a different result, as per the findings from the fifth Nielsen Africa Prospects Indicator (APi) report.
Global Brands Are Winning the Battle for Consumers’ Hearts and Minds
Consumers around the world are displaying a growing preference for global brands rather than locally manufactured products.
Shifting Prospects Illuminated In Nielsen’s 4th Africa Prospects Indicator
The latest Nielsen Africa Prospects Indicator (APi) Report delivers proprietary data, trending the country-level prospects of pan-African countries based on Macro, Business, Consumer and Retail dynamics.
When Less Is More: Nearly Two Out of Three Global Consumers Say They Follow Specialized Diets that Omit Certain Ingredients
Around the world, consumers are increasingly opting for specialized diets that address their desire to eat organic, low-fat, low-carb, or eliminate ingredients based on food sensitivities, allergies or personal convictions.
The Dirt on Cleaning: Men Share More of the Load Than You Think
Globally, 45% say that housework is either a shared responsibility (28%) or the domain of men (17%) Insights explore the underlying macro-economic forces affecting the homecare industry New York –April 5, 2016 – Dust and stains remain unavoidable adversaries for consumers worldwide. It’s not...
Nielsen Promotes Megan Clarken to President of Product Leadership
New York, NY – March 1, 2016 – Nielsen today announced that Megan Clarken has been promoted to President of Product Leadership, effective as of February 2016. Clarken will lead Nielsen’s global Marketing Effectiveness Practice and Watch Products and will report to Steve Hasker, Chief...
Recession Mentality Continues for Many; Terrorism Fears and Immigration Concerns Escalate in North America and Europe
Nielsen: Global consumer confidence ends 2015 on subdued note, down two points from third quarter New York – Feb. 2, 2016 – Global consumer confidence ended 2015 on a subdued note as the index declined two points from the third quarter to 97—the same score as the start of the year. Compared...
Nielsen Promotes Angela Talton to Chief Diversity Officer
New York – Jan. 13, 2016 – Nielsen Holdings plc (NYSE: NLSN) announced that Angela Talton has been promoted to chief diversity officer, reporting to CEO Mitch Barns. “Diversity and inclusion are crucial to our growth, strength and ability to innovate. Angela’s vision, leadership and...
Consumer-Goods’ Brands That Demonstrate Commitment to Sustainability Outperform Those That Don’t
66% of Global Consumers Say They’re Willing to Pay More for Sustainable Brands—Up 55% From 2014. 73% of Global Millennials Are Willing to Pay Extra for Sustainable Offerings—Up From 50% in 2014 New York – Oct. 12, 2015 – Committing to sustainability might just pay off for consumer brands,...