The final stage of whether or not a shopper chooses to buy your product occurs when they are in store at the shelf. You need to be confident you’re making the best use of space and offering products consumers want to buy. However, successful retailing isn’t simply a matter of offering the right products; shelves need to be arranged in a way that makes sense to the customer. If people can’t find your product, they won’t purchase it.
Nielsen has been working with manufacturers and retailers to create shelf layouts and product assortments that work, driving brand and category growth further. We’ll help you choose which products to range, understand the ideal way to lay out the items and make your products stand out from the competition.