Know What's Next In
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    Return To Sender: How Big Data Alone Can Be Biased and Unrepresentative

    Being able to measure in a way that fairly represents all races, ages, ethnicities and behaviors is crucial for the industry to transact with confidence. It’s also the only way to make sure that content choices reflect the diversity of a given station’s community.

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    The Database: Getting Into the Game with Sports Marketing

    This episode of The Database explores the ins and outs of sports marketing. With digital devices increasing fans' access to their favorite sports, as well as new ones, the opportunities for brands and rights holders are growing—provided they can engage today's fans.

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    KNOW WHAT'S NEXT. GET THERE FIRST.

    What’s next is always changing—the way you work, your industry, consumer behavior. The only constant is that it never stops. That’s why at Nielsen, we’re inspired by it, evolve with it—and create change ourselves. Connecting you to what’s next is what drives us. Because when you know what’s next, you’ll get there first.

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