While total media consumption in the U.S. remains unchanged year-over-year, we are tracking shifts in how Americans are spending their media time. Internet-connected device and app/web smartphone usage, for example, is on the rise.
A recent study uncovered the actual lifts that digital platforms give to select genres of programming and found that cable dramas delivered the biggest lifts.
This interactive portal explains the types of media consumers access, how we measure engagement with that media and how we derive our ratings.
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