Asian Americans are among the most digitally enabled and tech-adopting consumers in the country–and that plays a big role in how this group is influenced, engages with brands, seeks out information and makes purchase decisions.
Smruti Kulkarni Shanbhag, Nielsen Design Solutions - Europe Lead
Packs catch the shopper’s attention at the “Zeroth moment of truth”—when the shopper is in front of a screen. They then catch the shopper’s attention in front of the shelf, where most purchase decisions are made.
This interactive portal explains the types of media consumers access, how we measure engagement with that media and how we derive our ratings.
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