Asian Americans are among the most digitally enabled and tech-adopting consumers in the country–and that plays a big role in how this group is influenced, engages with brands, seeks out information and makes purchase decisions.
Rick Maturo, Associate Client Director, Nielsen’s Bev/Al and Cannabis Practice
While it's still too early to predict the future impact of legal cannabis on the mainstream U.S. retail market, we do know that demand and consumer interest is present and certainly growing.
This interactive portal explains the types of media consumers access, how we measure engagement with that media and how we derive our ratings.
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