Asian-American consumers are on the cutting edge of everything digital. And their preferences, habits and adoption of devices are indicative of a larger U.S. trend that is seeing consumers turn to their devices for their favorite content.
By Nielsen's Gracia Acoba, Senior Research Analyst; Josh Hopson, Client Service Executive; Paige Sontag, Senior Research Analyst; Yasmin Hussain, Senior Research Analyst
With Millennials now past their teenage years, digital advertisers are shifting their focus to the succeeding generation, Generation Z or Gen Z.
In Q1, confidence grew across Western Europe, economic recovery in Latin America looks promising in key markets, FMCG sales in North America performed well, and growing disposable incomes across Asia-Pacific are having an effect beyond the immediate region.
This interactive portal explains the types of media consumers access, how we measure engagement with that media and how we derive our ratings.
Get the Nielsen Newsletter
Nielsen news and insights delivered directly to your inbox.