Companies across all industries are trying to embrace agility with the goal of becoming the next category disrupter. But, it's harder than it looks.
Smruti Kulkarni Shanbhag, Nielsen Design Solutions - Europe Lead
Marketers often think about how important it is to communicate all of a product’s key benefits directly on the pack. But very often, this overload of information makes the design extremely complex and difficult to understand.
This interactive portal explains the types of media consumers access, how we measure engagement with that media and how we derive our ratings.
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