As companies look to break into new markets, they must understand that each market demands its own approach. In burgeoning sustainability markets, however, natural and organic are paving the way for more detailed and specific claims.
Total album equivalent audio consumption in the U.S. increased 23% over 2017, driven by a 49% increase in on-demand audio song streams.
Jeremy Bartlow and Eleanor Jacobs, The Cambridge Group
Some companies take the world's long-term sustainability to heart and build their entire brands around it. But even if your company isn't ready to dive into the deep end of sustainability, it's important to take steps in the right direction.
As of May 2018, more than 14% of all TV households—or 16 million homes—had “over-the-air” (OTA) TV status, and that number is on the rise. As consumers look for more on-demand and cost-effective options, there has been a resurgence in this cable status segment.
This interactive portal explains the types of media consumers access, how we measure engagement with that media and how we derive our ratings.
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