With so much choice available, how are modern consumers navigating the “paradox of choice” in deciding what to listen to and watch? Are they embracing subscription and and-demand services, or relying on traditional means like scheduled programs and live radio?
by Uche Onyewu, Director, Data Science
It’s not practical, feasible or necessarily a good idea to try measuring consumer behaviors by engaging with as many people as possible. That’s where sampling comes in.
Globally, FMCG growth and GDP stability this year has been strongest in Asia-Pacific, where the offline FMCG industry grew 4.5% in value in the first quarter. That, however, is down from the growth the region posted in the fourth quarter and a year ago.
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