Esports fans around the world include some of the hardest to reach consumers for brands because of their cord-cutting and ad-blocking tendencies. While esports unites them as a fan base, their digital-first mindset is pervasive in their approach to broader entertainment consumption.
Discerning and knowledgeable consumers are just as focused on the health and wellness of their pets as they are on themselves.
By Brett Miller, Sales & Marketing Effectiveness Lead, Nielsen Pacific
By placing the shopper at the center of decision making, manufacturers can better collaborate with their retailer partners to address the inefficiencies of trade spend—one of the largest costs of doing business.
Fast-moving consumer goods and GDP growth in Q4 2018 was strongest in Asia-Pacific, and consumers in the region feel the best globally about their financial well-being. Comparatively, only 37% of consumers in Europe believe their conditions have improved over the past five years.
This interactive portal explains the types of media consumers access, how we measure engagement with that media and how we derive our ratings.
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