Today, Nielsen announced an increase in the panel in 48 Portable People Meter (PPM) markets as part of its ongoing efforts to advance audio measurement .
Nielsen has entered into an agreement with Tribune Media Company to purchase Gracenote, a premier provider of media and entertainment metadata. With this transaction, Nielsen will acquire the data and technology that underpins the programming guides and personalized user experience for major video,...
Nielsen, the world's leading measurement company, and JD.COM, one of China's largest and fastest growing retailers, today announced a strategic framework agreement for comprehensive data cooperation between the two companies beginning January 2017.
Nielsen earned high honors in workplace diversity today from independent analysts, Great Place to Work, in partnership with Fortune magazine.
Nielsen and Label Insight, a cloud-based product data refinery platform, announced today, a strategic alliance to help bring clarity to food, beverage and non-food transparency for the consumer packaged goods (CPG) and retail industry.
Nielsen today announced the launch of advanced analytics through Digital Ad Ratings (DAR). The new service, DAR Publisher Insights, allows digital publishers to unlock analysis from advertising campaign data in a way that articulates the unique value proposition of their audiences and properties.
E-commerce retailers stand to benefit from shoppers’ continued affinity for online shopping, according to Nielsen’s 2016 holiday trend report. Consumers across all generations are spending more online, however Millennials are leading the way with 25% planning to increase their online...
Today Nielsen (NYSE: NLSN) announced the launch of the Nielsen Shopper Essentials Suite, which provides a complete interactive view of shoppers across retail channels and categories allowing clients to make real-time decisions to drive growth outcomes.
Nielsen announced the release of the 2016 Nielsen eSports Report, a comprehensive look into consumer interaction with one of the fastest growing past-times in the U.S. The second annual report is the most robust of its kind, offering unique and valuable insights into the now 14% of Americans aged...
Nielsen Statement Regarding November 2016 Cable Network Coverage Area Universe Estimates