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Nielsen Acquires Gracenote

Nielsen has entered into an agreement with Tribune Media Company to purchase Gracenote, a premier provider of media and entertainment metadata. With this transaction, Nielsen will acquire the data and technology that underpins the programming guides and personalized user experience for major video,...

Nielsen and JD.com Enter Into Data and Measurement Agreement

Nielsen, the world's leading measurement company, and JD.COM, one of China's largest and fastest growing retailers, today announced a strategic framework agreement for comprehensive data cooperation between the two companies beginning January 2017.

Nielsen Launches Digital Ad Ratings Publisher Insights

Nielsen today announced the launch of advanced analytics through Digital Ad Ratings (DAR). The new service, DAR Publisher Insights, allows digital publishers to unlock analysis from advertising campaign data in a way that articulates the unique value proposition of their audiences and properties.
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