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NIELSEN MARKETING CLOUD

REAL SCIENCE. REAL RESULTS.

There’s a science to making your marketing work harder.

IT BEGINS WITH SMART DATA.

Our marketing cloud gives you access to a universe of Nielsen audience data. We help you understand your customers at a level no one else can match. But it doesn’t stop there. Using built-in analytics and Nielsen Artificial Intelligence (AI), our cloud is constantly evaluating the success of your marketing and making adjustments in real-time. The result? Every step of your marketing process gets smarter and more effective.

Our fully-integrated platform enables you to manage every phase of the marketing process in a single place—from media planning and activation to data management and attribution.

ARTIFICIAL INTELLIGENCE TECHNOLOGY

Nielsen Artificial Intelligence (AI) is an adaptive learning technology—built into the Nielsen Marketing Cloud—that enables marketers to instantly act on changes in audience behavior to improve marketing relevance and results.

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NEXT GENERATION MARKETING APPLICATIONS

Nielsen Marketing Cloud houses a variety of fully-integrated marketing applications that can be used on their own or together to fuel more efficient, higher impact marketing.

Expand, optimize, segment and activate your customer data across all marketing channels and platforms.

Find your target audience segment, or customize your own based on the characteristics that are most important to you.

IN-FLIGHT ANALYTICS

Analyze real-time consumer engagement through every stage in the purchase funnel.

THIRD-PARTY APPLICATIONS

Activate audience data in real time across all digital media and as well as hundreds of integrated content marketing, creative testing, search, email and social media platforms.

AWARDS & RECOGNITION

NIELSEN NAMED A ‘STRONG PERFORMER’ IN THE FORRESTER WAVE™: DATA MANAGEMENT PLATFORMS, Q2 2019

We are pleased to share that Nielsen was named a Strong Performer in Forrester’s 2019 assessment of the top data management (DMP) vendors in the market.  

In Forrester’s summary of the results, Nielsen was recognized for unique proprietary data assets, including Nielsen’s panel, Automatic Content Recognition (ACR) and vertical purchase-based data. Nielsen was also recognized for our investment with media effectiveness and media measurement products, solid user identity resolution, data segmentation and data analysis capabilities, strong technology and our customer success teams.  According to Forrester, Nielsen is best suited “for consumer packaged goods (CPG), retailers, automotive manufacturers, and media owners who can best leverage the vendor’s ability to be a data partner in their quest for measuring media effectiveness.”

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THE DRUM AWARDS NIELSEN MARKETING CLOUD WITH THE ‘MOST EFFECTIVE USE OF DATA’ AT THE DRUM DIGITAL TRADING AWARDS IN THE UK

This award illustrates how the Nielsen Data Management Platform (DMP), a core Nielsen Marketing Cloud application, delivers results for major brands around the world. This U.K. campaign earned Carling an impressive 4.1x ROI.

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